Hermès, Nike, Apple, Uniqlo, Cos Stores, ZARA, Rimowa, Valentino, Stella McCartney, Adidas, Barneys New York, Mercedes, Oroton, Scanlan & Theodore, Mecca, David Jones, SSAW, Autre, Museum, M Le Monde, Buffalo – Zine, Harper’s Bazaar,
W Magazine & Vogue.
James Tolich is a photographer and director from New Zealand, working between Australia, the US and Europe.
He has spent over a decade working in photography and film, drawn early on to the process of image-making in all its detail. His signature style is uncompromising in quality. He travels widely for editorial, documentary and commercial commissions, bringing a contagious confidence and working closely with clients throughout the process.
James has a long-standing appreciation for branding — not as style, but as structure.
Early exposure to the Barbican identity guidelines shaped his understanding of how visual systems can define culture, not just reflect it.
James works with light, form and space to create images that feel both deliberate and instinctive.
He approaches each commission with a sense of purpose, shaped by nuance and a deep respect for process. His work carries the influence of both mentor and subject.
He continues to build an expansive body of work alongside his creative partner and wife, Georgina.